Yosuke Ushigome

Designers across domains must increasingly engage with data. With the rise of AI, there is an opportunity to humanise data in innovative ways. In this presentation, I will introduce recent projects that explore these possibilities, ranging from an experimental tool translating energy forecasts into proverbs, to an internal application enhancing organisational efficiency. To bridge technology and human experience and decision making, data needs to speak human.

Yosuke Ushigome is a London-based designer/technologist, currently working for Normally as Lead Interaction Designer. He works across disciplines with a focus on interaction design, digital prototyping, and futures research. For over 10 years, he has been involved in various R&D and visioning projects with organisations worldwide such as the NHS, Hitachi and Swarovski. He also writes about more equitable and sustainable ways we interact with technology on design publications such as Core77 and ICON magazine.

Normally unlocks the transformative potential of AI for clients, including IKEA, Google, Panasonic, and the NHS. We have a decade of experience at the intersection of human-centred design and AI engineering, applying AI to enhance operational efficiency and growth, and deliver innovative AI-enabled products and services.